I would say openly:
Social media marketing means it is too exaggerated.
Just look at his statistics, it seems incredible ...
... by 2015 there are 38 million internet users in Indonesia, 79% of whom actively use social media at least once a month.
A lot right?
But in practice is not.
Most of the people who are doing social media marketing to surrender in a matter of months. Because there are no positive results they get into his business.
Failed.
Wait a minute ... I align the before on the protest.
Social media marketing that's not ugly. Many people fail because it is very easy to get caught up in the wrong lane when utilizing social media.
This is usually done only (and taught):
• Create an account, decorate with photos & complete profile
• Create an interesting post to get like/retweet
That alone is not enough. It is not enough.
In order for the effort that you do not wasted please continue reading. In this guide you'll learn what social media marketing strategy.
1. specify ONE of the main social media
One, nothing more.
Why just one? Instead of more better?
Indeed correct. Ideally the more we appear before others, the sooner we will be known.
But there are a few considerations that need to be thought through:
1. Time
2. The cost of the
3. Human power
4. Science
If you do not have a problem with them, please choose more than 1.
Social media marketing that's not simple. Not just merely posting a funny tweet or upload pictures memes. And most importantly, there are automated social media from A to B.
You will realize the reason in Chapter 2.
The bottom line, as a new player you will not be able to directly active on many social media at once. This would be bad.
Therefore, select social media based on:
• Size: bigger is better, but not necessarily
• Audience: where the majority of the people you are targeting
• Content: an effective place for videos, images/photos, the text is not the same
Let's discuss one by one.
This graph uses of social media in Indonesia of We Are Social:
Facebook occupies the highest position as social media with the largest number of users, followed by Twitter.
Further, the following chart is a graph of the use of social media in Indonesia based on the range of age (2013):
From this graph, it looks 2 that Facebook is social media the most superior than some of the other rivals.
Does this mean Facebook the most good?
Could be ... but not necessarily.
Size and age is indeed 2 main factors in determining social media for marketing purposes. In this case, Facebook and Twitter is superior.
But this is still influenced by the audience and your industry.
To further ensure your choice, let's look at the characteristics of each social media:
Use Facebook if:
You don't want to damn.
Almost everyone is on Facebook in a variety of interests and ages. Most likely your target market are also on Facebook.
But because of the huge volume, Facebook have tight filters. Organically, only less than 1% of the people who follow Page you will interact.
Therefore, you will likely rely heavily on advertising.
In addition, the type of content on Facebook is more diverse. There are many options ranging from mere text, images, videos, and links. If you utilize Facebook, it's good you don't just focus on one type.
Last. Low frequency content on Facebook, but the quality should be high.
Use Twitter if:
The target market you are young.
As the above graph, Twitter is more popular in the ages of 18-35 years old. More than that, it is very rare that is using Twitter.
(But the age of the longer it will be more evenly distributed)
On the one hand, Twitter users are more interested in Indonesia with short content and relaxed. On the other hand, many Twitter users who prefer it with a link to the website.
So, see what you like and what market your content.
If what you are promoting can be consumed in 140 letters or can attract others to visit your website, use Twitter.
Because there is no filter, reach a follower on Twitter easier than Facebook. Therefore, the frequency of content on Twitter should be higher than Facebook.
Use Instagram if:
What is your market can be served in the lovely photos.
If you can't provide a beautiful photo or if something you market is not able to be used as a photo, do not use Instagram.
The age on Instagram is also lower. Based on the graph above, the user is Instagram in Indonesia who are over 45 years is almost non-existent.
Instagram is easy to be managed along with Facebook or Twitter.
This is because the content on Instagram largely just a picture. The image you uploaded on Instagram can be reused for content on Facebook or Twitter.
In addition, the level of interaction by follower on Instagram is much higher.
Use Google + if:
Do you have content on the website and want to get high rankings on Google.
Unique from Google +, when the follower you use Google Search then search results from people they follow will get ranked higher.
So even though Google + not crowded, but it's still worth it to wear.
In some industries, there is a community on Google + which is much more active than Facebook. You should try looking for this community, if anything.
Use LinkedIn if:
You are a B2B, business to business. Not B2C business to consumer.
In other words, use LinkedIn if your target market is business, not individuals. This is because LinkedIn is filled by professionals and business owners.
2. Set the personality that you use
If you follow multiple accounts in social media, brand will be surely aware that the personalities of the different accounts.
There's a relaxed:
There is serious:
There is nothing wrong, both are good. But there are two things to note:
• Where that reflect your business
• Which one is right for your audience
Mainly because in Indonesia we have a standard language and the language of the Association. Make sure you choose the right one, and use it consistently.
If the target market you are an adult, would be weird if it uses language that is too casual.
Oh yes, ' serious ' does not mean ' stiff '.
The words you use in your social media will reflect your business. Nobody likes making friends with people who are talking with stiff like robots.
This is some of the personalities that you have to specify at the beginning:
To choose a personality where you should use, please answer the following questions:
1. If your brand is what kind of a man, his personality?
2. What kind of character and style talk from your audience?
3. What kind of relationship you want to wake up with them?
4. What is the purpose of your content? What's the right personality for that content?
5. What impression do you want to earn from others?
3. Content strategy for social media
This is the most important part in social media marketing.
Without interesting content, all the things you do in social media will be useless.
There are many things that can be discussed about the content. More specific to each social media will be discussed in the next chapter.
For now, we will discuss the concept of essence.
Success in social media marketing is determined by three things:
1. Quality content
2. The selection of the time of posting
3. Posting frequency
Although the quality is high, but if you are wrong in choosing the time then the result will be insufficient. Similarly to the frequency/amount.
Not only that ...
... we already know some type of content: text, links, images, and videos.
It turns out that not all types of content that will get the same amount of interaction. Certain types of content would get more like/share/retweet.
Let's discuss one by one.
This type of post in social media
Based on official data issued by Twitter, this is the type of tweet retweet that get most:
The above percentage is the addition of the figures compared to a regular tweet.
So tweet with the hashtag get + 16% than regular tweets, photos get 35%, 28% video and so on.
On Facebook a little different ...
... This is the kind of post that get the best results on Facebook:
The data above is the result of analysis of Locowise.
Get the number of links the largest range, up to 18% for a Page that has like over 10 thousand. Followed by text and photos with a range between 7-11%
Therefore, if you want to reach a lot of people on Facebook have earned using the link.
Content themes
From the graphics above, we already know that the link is kind of the best content for social media marketing. Overtaken by photos and text.
But what is the content of links, photos, and text?
Based on article from HubSpot it, these are the types of content that most get a share to social media:
1. List-post: article list [22%]
2. Rev.-post: article explanations ' why ' [6%]
3. Videos: [18.94%]
4. How-to guide: articles [18%]
5. What-post: article explanation of ' what ' [17.88%]
So in conclusion, the post that get the largest range of social media is in the form of a link. The most popular is the link which contains the article list (example).
There's more ...
... based on the analysis conducted by the OKDork and BuzzSumo against 100 million articles, it turns out that get the largest share is capable of evoking a feeling.
This is the feeling of most get a share:
The feeling of the most high:
1. AWE (AWE)
2. Laughter (funny, laugh)
3. Amusement (Entertainment)
4. Joy (happy)
5. Anger (temper)
6. Empathy (empathy)
This type of post is best to link to the article list (list post) which included photos and was able to evoke a feeling of AWE.
Ideally, such
But in practice, you have to combine your own. Because not all industry, target market, and demographics have the same interest.
Frequency and time of post
As already explained above, the optimal frequency for Facebook, Twitter, and other social media. There are more good if many, there also should not too much.
This is the optimal frequency for each social media:
• Facebook: a maximum of 2 x a day and 5-10 x a week
• Twitter: 5 x a day or more
• LinkedIn: 1 x per day and 20 x per month
• Google +: a maximum of 3 x a day
• Pinterest: 5 x a day or more
• Instagram: 1-2 x a day or more
It is now time to frequency, ...
... rush hour or hours, which is more optimal?
Not as easy as that.
If we were writing in the rush hour, so our content will be quickly covered by other people. The end is not in sight. While at vacant only a few people active.
The answer varies, depending on who your target.
This is the best time to make a tweet in order to get the most number of clicks, based on Buffer:
There has been no research specific to Indonesia, but at least we can use this as a reference.
For Facebook, you can see directly from the Page that you have.
Like this example for the Page PanduanIM on Facebook:
From the picture above, it turns out that most follower PanduanIM online at 9 pm. Because it's the best time to make a post about 0-2 hours earlier.
Again, this number varies depending on the demografinya.
Therefore, we recommend that you check it yourself optimal time of your post.
3. create a regular schedule for social media
Social media marketing is not a job, but sustainable.
No matter how good your content is, if it's only done once in a while will never succeed. The follower will forget you.
One more ...
... social media marketing is not just create content.
There is other work to be done, these are some of them:
• Interact with the follower and influencers
• Content planning
• Statistics and analysis of goal
• Planning and experimentation
To simplify the process, please follow the task daily, weekly, and monthly:
Daily tasks:
1. Reply to mention, messages, and comments that go
2. Perform monitor keywords
3. Publish new content schedule/
4. Looking for materials for new content
5. Looking for people who have lots of follower (influencers)
6. Interact with the influencers
7. Interact with the follower
8. Create images for content
9. Creating content for the community
Weekly tasks:
1. Analysis of the content in the last week
2. Analysis of increase and decrease that occurred
3. Analysis of goals and objectives that are already specified
4. Analysis of the hashtag
5. Hold event (webinar, Twitter chat, etc.)
6. Looking for a new community
7. Website optimization to social media
Monthly tasks:
1. Check out the goal that was made
2. Create new goals
3. Planning a new experiment for next month
4. Update your profile photo, description, bio
5. Make adjustments against frequency and posting schedule
Guide To Social Media Marketing
Congratulations! Now you already understand the basics of social media marketing.
But we will start instead. Please continue to Chapter 2 to be an expert in social media marketing.
Social media marketing means it is too exaggerated.
Just look at his statistics, it seems incredible ...
... by 2015 there are 38 million internet users in Indonesia, 79% of whom actively use social media at least once a month.
A lot right?
But in practice is not.
Most of the people who are doing social media marketing to surrender in a matter of months. Because there are no positive results they get into his business.
Failed.
Wait a minute ... I align the before on the protest.
Social media marketing that's not ugly. Many people fail because it is very easy to get caught up in the wrong lane when utilizing social media.
This is usually done only (and taught):
• Create an account, decorate with photos & complete profile
• Create an interesting post to get like/retweet
That alone is not enough. It is not enough.
In order for the effort that you do not wasted please continue reading. In this guide you'll learn what social media marketing strategy.
1. specify ONE of the main social media
One, nothing more.
Why just one? Instead of more better?
Indeed correct. Ideally the more we appear before others, the sooner we will be known.
But there are a few considerations that need to be thought through:
1. Time
2. The cost of the
3. Human power
4. Science
If you do not have a problem with them, please choose more than 1.
Social media marketing that's not simple. Not just merely posting a funny tweet or upload pictures memes. And most importantly, there are automated social media from A to B.
You will realize the reason in Chapter 2.
The bottom line, as a new player you will not be able to directly active on many social media at once. This would be bad.
Therefore, select social media based on:
• Size: bigger is better, but not necessarily
• Audience: where the majority of the people you are targeting
• Content: an effective place for videos, images/photos, the text is not the same
Let's discuss one by one.
This graph uses of social media in Indonesia of We Are Social:
Facebook occupies the highest position as social media with the largest number of users, followed by Twitter.
Further, the following chart is a graph of the use of social media in Indonesia based on the range of age (2013):
From this graph, it looks 2 that Facebook is social media the most superior than some of the other rivals.
Does this mean Facebook the most good?
Could be ... but not necessarily.
Size and age is indeed 2 main factors in determining social media for marketing purposes. In this case, Facebook and Twitter is superior.
But this is still influenced by the audience and your industry.
To further ensure your choice, let's look at the characteristics of each social media:
Use Facebook if:
You don't want to damn.
Almost everyone is on Facebook in a variety of interests and ages. Most likely your target market are also on Facebook.
But because of the huge volume, Facebook have tight filters. Organically, only less than 1% of the people who follow Page you will interact.
Therefore, you will likely rely heavily on advertising.
In addition, the type of content on Facebook is more diverse. There are many options ranging from mere text, images, videos, and links. If you utilize Facebook, it's good you don't just focus on one type.
Last. Low frequency content on Facebook, but the quality should be high.
Use Twitter if:
The target market you are young.
As the above graph, Twitter is more popular in the ages of 18-35 years old. More than that, it is very rare that is using Twitter.
(But the age of the longer it will be more evenly distributed)
On the one hand, Twitter users are more interested in Indonesia with short content and relaxed. On the other hand, many Twitter users who prefer it with a link to the website.
So, see what you like and what market your content.
If what you are promoting can be consumed in 140 letters or can attract others to visit your website, use Twitter.
Because there is no filter, reach a follower on Twitter easier than Facebook. Therefore, the frequency of content on Twitter should be higher than Facebook.
Use Instagram if:
What is your market can be served in the lovely photos.
If you can't provide a beautiful photo or if something you market is not able to be used as a photo, do not use Instagram.
The age on Instagram is also lower. Based on the graph above, the user is Instagram in Indonesia who are over 45 years is almost non-existent.
Instagram is easy to be managed along with Facebook or Twitter.
This is because the content on Instagram largely just a picture. The image you uploaded on Instagram can be reused for content on Facebook or Twitter.
In addition, the level of interaction by follower on Instagram is much higher.
Use Google + if:
Do you have content on the website and want to get high rankings on Google.
Unique from Google +, when the follower you use Google Search then search results from people they follow will get ranked higher.
So even though Google + not crowded, but it's still worth it to wear.
In some industries, there is a community on Google + which is much more active than Facebook. You should try looking for this community, if anything.
Use LinkedIn if:
You are a B2B, business to business. Not B2C business to consumer.
In other words, use LinkedIn if your target market is business, not individuals. This is because LinkedIn is filled by professionals and business owners.
2. Set the personality that you use
If you follow multiple accounts in social media, brand will be surely aware that the personalities of the different accounts.
There's a relaxed:
There is serious:
There is nothing wrong, both are good. But there are two things to note:
• Where that reflect your business
• Which one is right for your audience
Mainly because in Indonesia we have a standard language and the language of the Association. Make sure you choose the right one, and use it consistently.
If the target market you are an adult, would be weird if it uses language that is too casual.
Oh yes, ' serious ' does not mean ' stiff '.
The words you use in your social media will reflect your business. Nobody likes making friends with people who are talking with stiff like robots.
This is some of the personalities that you have to specify at the beginning:
To choose a personality where you should use, please answer the following questions:
1. If your brand is what kind of a man, his personality?
2. What kind of character and style talk from your audience?
3. What kind of relationship you want to wake up with them?
4. What is the purpose of your content? What's the right personality for that content?
5. What impression do you want to earn from others?
3. Content strategy for social media
This is the most important part in social media marketing.
Without interesting content, all the things you do in social media will be useless.
There are many things that can be discussed about the content. More specific to each social media will be discussed in the next chapter.
For now, we will discuss the concept of essence.
Success in social media marketing is determined by three things:
1. Quality content
2. The selection of the time of posting
3. Posting frequency
Although the quality is high, but if you are wrong in choosing the time then the result will be insufficient. Similarly to the frequency/amount.
Not only that ...
... we already know some type of content: text, links, images, and videos.
It turns out that not all types of content that will get the same amount of interaction. Certain types of content would get more like/share/retweet.
Let's discuss one by one.
This type of post in social media
Based on official data issued by Twitter, this is the type of tweet retweet that get most:
The above percentage is the addition of the figures compared to a regular tweet.
So tweet with the hashtag get + 16% than regular tweets, photos get 35%, 28% video and so on.
On Facebook a little different ...
... This is the kind of post that get the best results on Facebook:
The data above is the result of analysis of Locowise.
Get the number of links the largest range, up to 18% for a Page that has like over 10 thousand. Followed by text and photos with a range between 7-11%
Therefore, if you want to reach a lot of people on Facebook have earned using the link.
Content themes
From the graphics above, we already know that the link is kind of the best content for social media marketing. Overtaken by photos and text.
But what is the content of links, photos, and text?
Based on article from HubSpot it, these are the types of content that most get a share to social media:
1. List-post: article list [22%]
2. Rev.-post: article explanations ' why ' [6%]
3. Videos: [18.94%]
4. How-to guide: articles [18%]
5. What-post: article explanation of ' what ' [17.88%]
So in conclusion, the post that get the largest range of social media is in the form of a link. The most popular is the link which contains the article list (example).
There's more ...
... based on the analysis conducted by the OKDork and BuzzSumo against 100 million articles, it turns out that get the largest share is capable of evoking a feeling.
This is the feeling of most get a share:
The feeling of the most high:
1. AWE (AWE)
2. Laughter (funny, laugh)
3. Amusement (Entertainment)
4. Joy (happy)
5. Anger (temper)
6. Empathy (empathy)
This type of post is best to link to the article list (list post) which included photos and was able to evoke a feeling of AWE.
Ideally, such
But in practice, you have to combine your own. Because not all industry, target market, and demographics have the same interest.
Frequency and time of post
As already explained above, the optimal frequency for Facebook, Twitter, and other social media. There are more good if many, there also should not too much.
This is the optimal frequency for each social media:
• Facebook: a maximum of 2 x a day and 5-10 x a week
• Twitter: 5 x a day or more
• LinkedIn: 1 x per day and 20 x per month
• Google +: a maximum of 3 x a day
• Pinterest: 5 x a day or more
• Instagram: 1-2 x a day or more
It is now time to frequency, ...
... rush hour or hours, which is more optimal?
Not as easy as that.
If we were writing in the rush hour, so our content will be quickly covered by other people. The end is not in sight. While at vacant only a few people active.
The answer varies, depending on who your target.
This is the best time to make a tweet in order to get the most number of clicks, based on Buffer:
There has been no research specific to Indonesia, but at least we can use this as a reference.
For Facebook, you can see directly from the Page that you have.
Like this example for the Page PanduanIM on Facebook:
From the picture above, it turns out that most follower PanduanIM online at 9 pm. Because it's the best time to make a post about 0-2 hours earlier.
Again, this number varies depending on the demografinya.
Therefore, we recommend that you check it yourself optimal time of your post.
3. create a regular schedule for social media
Social media marketing is not a job, but sustainable.
No matter how good your content is, if it's only done once in a while will never succeed. The follower will forget you.
One more ...
... social media marketing is not just create content.
There is other work to be done, these are some of them:
• Interact with the follower and influencers
• Content planning
• Statistics and analysis of goal
• Planning and experimentation
To simplify the process, please follow the task daily, weekly, and monthly:
Daily tasks:
1. Reply to mention, messages, and comments that go
2. Perform monitor keywords
3. Publish new content schedule/
4. Looking for materials for new content
5. Looking for people who have lots of follower (influencers)
6. Interact with the influencers
7. Interact with the follower
8. Create images for content
9. Creating content for the community
Weekly tasks:
1. Analysis of the content in the last week
2. Analysis of increase and decrease that occurred
3. Analysis of goals and objectives that are already specified
4. Analysis of the hashtag
5. Hold event (webinar, Twitter chat, etc.)
6. Looking for a new community
7. Website optimization to social media
Monthly tasks:
1. Check out the goal that was made
2. Create new goals
3. Planning a new experiment for next month
4. Update your profile photo, description, bio
5. Make adjustments against frequency and posting schedule
Guide To Social Media Marketing
Congratulations! Now you already understand the basics of social media marketing.
But we will start instead. Please continue to Chapter 2 to be an expert in social media marketing.
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